Kenstar has decided to enter the fast growing air purifier business in India.
A part of Videocon group, the company is also getting into industrial cooler segment.
Rajiv Kenue, Chief Commercial Officer, Kenstar said, “The Indian market for air purifiers is poised to grow exponentially and we are set to enter this segment. Our products will be available in the market by September this year.”
“This market is growing by 25% to 30% a year and will now grow sharply as demand has started coming in even from Tier 2 and Tier 3 cities. We estimate that this market will grow to the size of Rs 1,000 crore in three years and this is why we are entering this market,” he added.
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