Godrej Security Solutions to invest Rs 100 crore in branding, R&D

In the next two years, Godrej Security Solutions (GSS) has decided to invest Rs 100 crore on research & development (R&D) and branding.

The country’s top security solutions company, which is a Godrej Group entity, is also working on a roadmap to expand retail footprint in India, especially tier II and III markets.

GSS vice president and global head (marketing, sales and innovation), Mehernosh Pithawalla, was quoted as saying by Business Standard: “We have chalked out a plan to invest about Rs 100 crore in R&D and marketing initiatives, of which the bulk would be pumped into new product development.”

Pithawalla further said that at the same time, the company is looking to expand its pan-India retail touch points from 8,000 at present to 10,000 by the end of current fiscal. In Uttar Pradesh, GSS will augment its retail network from 200 to 300 by March 2020.

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Research Desk

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