Manpasand Beverages has announced setting up a new manufacturing facility in Varanasi, which is its second unit in the city.
The fruit drinks maker plans to use it to enter new product segments such as milk-based drinks. At present, it has seven manufacturing facilities in India.
The new plant, set up with an investment of Rs 170 crore, will increase the company’s capacity to 2.75 lakh cases per day.
According to Manpasand CMD Dhirendra Singh, “We have set up this facility with an intention to further strengthen our position in the Indian and global fruit drink industry.”
It added: The two facilities in Varanasi will provide strategic leverage in catering to the key markets of North-West, East, North-East and parts of Central India. Apart from the existing range of products, this unit will also focus on new product segments like milk-based drinks and protein-based drinks.
Image Credit : images.financialexpress.com