Lemon Tree signs License Agreement for 76-room property in Bhubaneswar

Lemon Tree Hotels has inked a license agreement for a 76-room property located in Bhubaneswar, Odisha under the company’s brand ‘Lemon Tree Premier’.

Carnation Hotels, the hotel management arm of the company will be operating and marketing this hotel, which is expected to be operational by March 2020.

It is to be noted that Lemon Tree operates under three distinct brands viz: for budget (Red Fox), mid-scale (Lemon Tree) and upper mid-scale (Lemon Tree Premier) categories.

It enjoys four per cent market share in overall chain-hotels in India, and a higher 9.2 per cent market share in mid-priced chain-hotels in the country.

A couple of months ago, Lemon Tree Hotels had inked a license agreement for a 60 room property including 15 luxury tents at Ranthambore, Rajasthan. The license agreement has been signed under the Company’s brand ‘Lemon Tree Premier’. The property is expected to be operational by September, 2020

Image Credit : btvi.in

Research Desk

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