Kurl-on to invest Rs 200 crore for expansion

Kurl-on is planning to invest Rs 200 crore in innovation and new technology to double its product portfolio in the next couple of years.

The investment will also be made to consolidate the brand’s growth in home furniture and furnishings segment.

The mattress major, which announced the launch of ‘STR8 Technology’ for its mattresses on Wednesday, said it will rapidly expand the retail presence across the country to 2,000
stores by 2020.

This will be done through both multi-brand and franchise outlets as well as its two exclusive brand outlets- ‘Kurl-on Homes’ and ‘Home Komfort by Kurl-on’

In a statement, the company said that it aims to expand the Kurl-on Home stores from 430 at present to 1,000 in the next two years and Home Komfort to another 100 outlets.

According to Kurl-on Chairman and MD T Sudhakar Pai, its sales in the previous year stood at ₹ 1,050 crore and the company is targeting to grow at the rate of twice the industry
growth.

Image credit: news.franchiseindia.com

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