Godrej Appliances plans to double biz by 2020 to Rs 6,000 crore

Godrej Appliances is eyeing to double its turnover to Rs 6,000 crore by 2020.

In a Financial Chronicle report, Kamal Nandi, business head and executive vice-president, Godrej Appliances, was quoted as saying that the company will get some time to take the new product across its store network and to conduct the marketing campaign well ahead of the summer season.

Once the GST rates come down, the company expects the appliances market growth to get back to double-digit levels, the reports said adding that refrigerators account for 55 per cent of the company’s sales and the brand has a market share of 14 per cent.

Some of the new models of Godraj Appliances will be launched soon, Already this month, it launched ‘Godrej Edge Duo’, a single door refrigerator with a separate vegetable drawer.

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News Reporter