Bata India, the leading footwear brand, is on aggressive expansion mode. It will open about 100 own and 50 franchise stores this year.
This was revealed by Uday Khanna, chairman of Bata India, to shareholders at the 85th annual general meeting. The company will invest close to Rs 1 billion towards refurbishing stores and upgrading facilities this year.
Khanna said: “One of the biggest challenges at present for us is contemporising. To address this, we will now have new shoe designs, new layout of the stores. Advertising and communication also play a major role.”
He added: “We will have new concept stores in terms of design and focus. It will have more open space and will also showcase our own brand colour red and white, along with providing for more space for accessories. More than ten already opened. As we open new stores, this will be the new concept.”
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