Asian Paints chief operating officer Amit Syngle has said the company is setting up two plants in the South, and is all set to increase production capacity by 11 lakh kilolitres in 18 months.
Speaking to the media, he said, “The first plant in Mysuru, with 6 lakh kilolitres, will go on stream by end-2018. The second plant at Visakhapatnam with 5 lakh kilolitres will begin production by the first half of 2019.”
For Pongal, Asian Paints has launched ‘Vanna Kolangal’. This colour inspirational guide takes Tamil Nadu’s deep rooted culture and gives it a twist to fit in today’s modern home, he said.
“Having been associated with the country for over 75 years, this customer connect initiative will reinforce Asian Paints as the market leader that continues its contribution by bringing forth a sense of belonging and connection through the launch of this book,” he said.
“We hold a unique understanding of the demographic and psychographic landscape of the consumers in Tamil Nadu;
therefore the insights shared in Vanna Kolangal have been based on the impression of people’s deeply felt desires and connections. Vanna Kolangal will further add to the festivities of Pongal and help our valued new and existing customers celebrate to the fullest,” he added.
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